Andrew Field Biog

 Andrew Field WWWAndrew Field has spent most of his working life as a PR and marketing consultant helping raise the profiles of others. Now the roles are reversed as he steps into the spotlight as the author of Without Rules, a crime thriller about vulnerable people forced to do bad things to escape evil people. “Authors, by the nature of what they do, are relatively introverted. They work in isolation. Inhabit imaginary worlds of their own creation. They can spend ages staring at a computer screen bringing their characters to life. Then they have to become a different person to promote their work and market themselves. Writing is the easy part compared to the marketing, especially when crime fiction has become a very crowded marketplace.”

“From my point of view, professional PR people operate best from behind the scenes. They should never become the story otherwise you’re deflecting attention away from the messages you’re trying to communicate,” says Andrew. “The New Labour experiment, for example, was doomed the minute Tony Blair’s media guru Alistair Campbell generated his own headlines. Bragged about ‘spin’.  Believed his own hype. Ditto Anthony “The Mooch” Scaramucci’s 10-day tenure as the shortest-serving White House communications director in history – and his “off the record” expletive-ridden rant about his colleagues in Donald Trump’s White House.”

As a PR, Andrew memorably handled Boddingtons Bitter during its “Cream of Manchester” heyday, developing innovative sports and cultural media partnerships with newspapers and TV stations for the beer brand – but also PR’d a fashion entrepreneur who was a convicted armed bank robber and a property developer who did eighteen months prison time for blackmail. “Having a diverse range of clients keeps it interesting. They are all different but the core requirement is to be seen as a believable and trusted information source ready to take advantage of PR opportunities as and when they arise. As a novelist, you look to do exactly the same with your work and yourself.”

SMALL BOOKS“The catalyst for Without Rules was a friend testifying against her father in an abuse case. Although the prosecution was successful, she can never really escape the consequences of what happened to her. She has to find a  way of coping for the rest of her life while he was sentenced to two and half years.” 

Andrew says crime fiction has a duty to try and educate and as well as entertain. “The memorable books are the ones you’re still thinking about 48-hours after you finished reading.”

Andrew lives, works and plays in Manchester, England, Europe, with his partner, Catherine. He has been a trade journalist in Southampton in his youth. He owned a PR agency in the nineties and early noughties and is now an independent PR, marketing and publishing consultant looking forward to the challenge of becoming the story with the publication of Without Rules.

Without Rules is published on 15 October 2018 by Boomslang.

Contact Andrew Field via email at andrew@andrewfield.info or visit www.andrewfield.info.

 

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